- Front desk overwhelmed by missed calls, manual calendar scheduling, and repetitive inquiries.
- Leads go cold on personal WhatsApps without CRM tracking or automated follow-up sequences.
- Backhouse friction: spreadsheets for inventory, manual biometric exports for payroll, and disconnected accounting.
The AI Business Operating Platform
Customer communication. Intelligence. Workflows. Operations. ERP. Hardware. One platform. Basira connects customer conversations directly into back-office execution without manual staff handoffs.
Industries we serve
Operations that fit your sector
Front desk, customer channels, CRM, and backhouse ERP — unified.
We deploy and support the full operational infrastructure that captures revenue at the front desk, nurtures customers across channels, and runs your backhouse on autopilot.
1. Front Desk AI & Inbound Booking (Vox)
24/7 multilingual AI phone receptionist. Answers every call in Arabic and English, provides business info, checks live calendar availability, and books appointments directly — handling up to 100 simultaneous calls with zero hold time.
2. Unified Front Office (Voice & WhatsApp)
One unified inbox connecting WhatsApp, website chat, Instagram, and email. Automatically answers FAQs, captures customer inquiries, routes tickets, and hands off seamlessly to your team.
3. CRM Campaigns & Lead Growth
Automated lead capture, instant WhatsApp/email follow-ups, reputation management (ReviewBot), and targeted re-engagement campaigns that turn prospects into loyal customers.
4. Backhouse Operations & ERP Systems
Full-stack business engine: ERP for accounting, sales, and inventory, biometric attendance devices syncing straight to HR & payroll, and custom automated workflows that eliminate manual data entry.
The Full Operational Picture
Where growing businesses lose revenue: front desk, customer comms, and backhouse chaos
From missed front-desk calls and slow WhatsApp replies to disconnected spreadsheets, manual payroll, and inventory gaps — here is the complete operating stack we automate.
Front Desk: Missed phone calls & lost customer bookings
Every unanswered call is a lost booking. Customers go to competitors when the front desk is busy, on break, or off-duty.
Customer Channels: WhatsApp inquiries scattered across staff phones
Slow response times, zero CRM tracking, and no automated drip campaigns to follow up or re-engage warm leads.
Backhouse ERP: Invoicing, inventory, and accounting silos
Data trapped in disconnected spreadsheets. Sales orders, stock levels, and purchasing require constant manual re-entry and reconciliation.
HR & Payroll: Biometric attendance disconnected from payroll
Managers spend days exporting biometric logs, tracking shifts manually, and calculating overtime and salary slips at month-end.
Operational Drag: Owners and managers stuck in daily coordination firefighting
The business cannot scale when leadership time is consumed bridging gaps between front-desk staff, field teams, and back-office tools.
Our commitments
How we keep this low risk for you
We are a new operations partner built for Qatar, so we earn trust through clear scope and real accountability, not inflated numbers.
One business day response
Send a message and you hear back from a real person within one business day.
No long lock-in
Start with a single audit or pilot. Continue only when you see real results.
Clear scope and deliverables
Every engagement states exactly what you get, by when, and who owns each step.
Built for Qatar and the GCC
Local context, Arabic and English delivery, and tools your team can run every day.
How we work
Simple steps, low risk, clear results
You see progress step by step without disrupting your business.
Audit (3 to 5 days)
We review how your team works today and find where money, time, and customer follow-up are being lost.
Design (week 1)
We build a simple plan for who does what, which tools to keep, and what to fix first.
Pilot (first 30 days)
We start with one team or branch so you can see real improvement before rolling out wider.
Clear ownership each day
Your managers know what needs attention first, who owns it, and what to do next.
Optimize (monthly)
Each month we review results and make improvements so your team stays efficient as you grow.
Manual operations vs. Connected operating system
See how your front desk, customer channels, and backhouse operations transform when your entire business runs on connected systems.
- Front Desk: 24/7 AI phone receptionist answers in Arabic & English, booking appointments straight into your calendar.
- Customer Channels: Unified AI Front Office coordinates WhatsApp, Phone, and Web with instant AI support and automated CRM campaigns.
- Backhouse & ERP: Biometric check-ins sync to payroll, invoices generate automatically, and accounting reconciles in real time.
Ready to transition from manual operations to an automated baseline?
Get started with BasiraWhere we start
Most clients start with one of these simple options, then expand after they see clear results.
We respond within one business day
One business day response
Response time
AR + EN
Bilingual team
Qatar
Local team



